Trends Of Video Marketing

By,

Chaitali

You must have read many blogs about various marketing trends in 2017. With the rise in digital marketing trends, companies are battling to gain a competitive edge by some way or the other. Let me tell you, there are plenty of trends that as a marketer, you need to be considering if you want to get ahead of the game.

 Video marketing has proved to be the booming digital marketing trends since 2016-Q3.You might have come across this type of statement many times earlier where every single digital marketing technique seems to be booming. However, following are some of the statistics from Hubspot report on video marketing that will support my statement –

•If we include video on a landing page can increase conversions by 80%

•After watching a video, 64% of users are more likely to buy a product online

•Real estate companies that include a video, receives 40% more enquiries than those without video

After doing a user interaction survey, here are some more statistics that proves the user engagement with videos and will make the statement concrete –

•92% of mobile vide consumers share videos with others

•1/3 of all the online activity is spent watching video

•36% of online consumers trust video ads

•80% of users recall a video ad they viewed in the past 30 days

•90% of users say that product videos are helpful in the decision process

Now you may know the reasons for rising popularity of video marketing, let’s see what’s trending in video marketing:

1. Facebook Live:

Since it is introduced, 78% of businesses find Facebook Live an effective marketing tool.

Facebook Live is trending because it is completely free, its versatility, and ability to connect with your audience instantly. All you need to do is just hit live and Facebook does the hard work for you. It will send push notifications to your audience, notifying them that you are live – which of course encourages more people to watch and comment live.  

I have mentioned in my previous blog that the online business scenario is changing. However, with these features on your plate, we can say that it is changing rapidly.

 

2. Instagram Video:

Instagram is a mobile application that allows users to share videos either publicly or privately on the service.The 85% of businesses that have used Instagram video said that it was an effective marketing tool.

 

Following the footsteps of Facebook, Instagram recently rolled out the same feature. It allows you to broadcast your business, service or product video live. It makes the viewer feel part of a community. Once the video is finished, it will get disappear. As it won’t stick around forever, it almost feels like exclusive viewing that makes it more engaging.

3. Webinars:

For 94% of businesses, webinars turned out as an effective marketing tool.

 

You cannot keep webinars out when it comes to engaging your audience through videos. It’s the perfect way to drive more leads. The purpose of a webinar is to create a video on a topic that is highly valuable to your audience. However, in order to get a qualified lead, your webinars should be super valuable for which they are willing to sign up with their contact details.

4. 360 Video:

Its been recenetly introduced that still 86% of the businesses that have used 360 video mentioned it as an engaging and beneficial marketing tool.

Being new to the market hasn’t stopped businesses trying it out to check if it works for them. So, how does it work? In 360 video, every direction is recorded at the same time, so that you get a full panoramic view of wherever you may be. For a viewer, it seems as if he is standing at that place and watching it in the real world.

  360 video is beneficial for industries like automobile, manufacturing, etc. Especially, for real estate businesses, it’s a golden ticket to attract the site visitors.

The video marketing is so versatile that you can include them within your digital marketing strategy throughout the entire year. If you want to stay ahead of the competition, consider adding video to your marketing strategy.

WRAPPER CLASS IN JAVA

By,

Santosh     

A class dedicated For each Java's eight primitive data types. Those are known as wrapper classes, because they "wrap" the primitive data type into an object of that class. Java.lang package contains all the wrapper classes , and they are imported by default into each Java programs.

In java wrapper class provides the mechanism to convert object type into primitive data type and primitive data type into object type .

Since J2SE 5.0, unboxing and autoboxing feature converts object type into primitive data type and primitive data type into object type automatically. Automatic conversion of primitive data type into object type is known as autoboxing and vice-versa unboxing.

Wrapper class:
1.Byte

2.Boolean

3.Character

4.Double

5.Float

6.Integer

7.Long

8.Short

Example : Primitive data type to Wrapper class
public class WrapperEx{  

public static void main(String [] args){  

//converting int data type into Integer object wrapper class  

int a=200;  

Integer b=Integer.valueOf(a);

Integer c=a;

//it’s a autoboxing, automatically compiler will write this line of code Integer.valueOf(a) internally  

 System.out.println(a+" "+b+" "+c);  

}

}  

Example: Wrapper class to Primitive data type
public class WrapperEx1{    

public static void main(String []args){    

Integer z=new Integer(3);

int x=z.intValue();

//Converting Integer object wrapper class to int data type

int y=z;

//it’s a unboxing, automatically now compiler will write this line of code internally z.intValue()     

    

System.out.println(z+" "+x+" "+y);    

}

}   
Automatic conversion by the Java compiler makes between the primitive data types to  the related  object wrapper classes is called as Autoboxing.

For example, changing a double to Double wrapper class , and an int to an Integer wrapper class, and so on.

Integer object_name = int veriable_name;
If the conversion goes the other way, this is called unboxing

int veriable_name =Interger object_name .intValue();

Table of Primitive type and Wrapper class:

Primitive type      Wrapper class

  boolean                   Boolean

     byte                         Byte

     char                      Character

     float                         Float

      int                          Integer

     long                          Long

    short                         Short

   double                     Double

PHP VS ASP.NET

By,

Parikshit

The discussion over what to use ASP.NET or PHP for web development projects has been a vast topic of for some recent years. Whatever is your businesses’ you may be in the confusion of deciding whether to use ASP.NET or PHP or vice versa. You are also in confusion which language is best to start with on your long journey towards building a strong presence for your business. The reality is that both ASP.NET and PHP are ideal languages that suits businesses of all sizes can rely on for building a connected digital ecosystem. 

Following are the comparison points related to PHP vs ASP.NET:

•SPEED AND PERFORMANCE:

There is a misunderstanding about site speed is that the language you have chosen for coding in decides your site’s performance and performance. In Actual world there is very small difference between the overall performance of a PHP based site and an ASP.NET  based site. Just take an example, one of the most frequent tasks of any website is to query a database and output the results on User Interface. In the above mentioned example the coding language is simply interacting with the database and web servers to produce outcome. Both PHP and ASP.NET are having functionality to access file systems, get images, and display pages on a web server, and the speed of these performances rely much more on the database server, end user’s computer, and bandwidth, etc.

•SCALABILITY:

ASP.NET and PHP both are scalable languages. Scalability does not depend on language you choose it depends on the development talent you hire. In this regard you should take into consideration the state of your business.

•SUPPORT:

PHP is open source its study material and amount of developers is far larger than ASP.NET Site (which is windows based). That’s being the main reason why PHP and .NET is compared always. So if you’re looking for solutions to problems, you’re able to find both communities helpful. That being said, while the ASP.NET Site community is comprised of dedicated developers there are quite a few less support contributors who are willing and able to post to forums and answer questions about ASP.NET challenges.

In contrast to this, PHP is such a widely used language that there are plenty of friendly developers active on different forums who are more than willing to offer free advice and guidance to those who ask for it. The biggest take away here is that while you’ll most likely be able to find answers to your questions in both communities, you’ll almost assuredly get those answers back more quickly when working within PHP forums.

•COST:

The only main area where PHP leads over ASP.NET is the cost. PHP is open source, and thus, completely free, while ASP.NET is owned by Microsoft and comes with a web hosting fee.

Top essential tools for Small Businesses

By

Nived,

Entrepreneurs have an extreme occupation — extended periods, instability, going for broke with the expectation of prizes. Luckily, there are incalculable apparatuses, applications, and programming stages accessible to help make things less demanding for individuals who claim or maintain an independent venture. Regardless of whether you anticipate keeping your business little, need to see more benefits, or need to grow in size and degree — these basic instruments will help you construct, oversee, and direct your business on the way to achievement.

Business Management Essentials

A few apparatuses and applications are basic to dealing with the center of your business. Consider these apparatuses vital for building a strong establishment for your organization and for surviving and flourishing in the aggressive market.

Google Inbox

Google Business Apps presents to 10 free email accounts tweaked for your image. You can undoubtedly match up your email with your local mail applications, use Google's portable applications, and get to your inbox online at gmail.com. Also, spam sifting is second-to-none, and coordinating with applications like Google Calendar is consistent.

DreamHost

We might pick top choices here, however DreamHost gives a full suite of administrations that incorporate area names, site facilitating, and virtual server space. The elements are offered at extraordinary qualities with choices that work with any financial plan.

Dropbox

Dropbox is an attempted and genuine distributed storage benefit that offers a considerable measure of value for your money in the event that you are an entrepreneur. Dropbox gives you a chance to store, match up, and get to your records from anyplace — including cell phones.

Intuit Quickbooks

Intuit's QuickBooks is the star player for private venture money related administration. They are potentially the most surely understood in the business, and it isn't a result of Intuit's piece of the overall industry — the suite of items is everything a business may require. Highlights like cost announcing, charge pay, finance, invoicing, and bookkeeping keep on setting the bar in both quality and execution for private company fund.

Efficiency and Workflow Tools

Entrepreneurs regularly play out numerous parts and need to satisfy obligations not normally endowed to their specialized topic. When you are recently beginning to develop, you may regularly be the bookkeeper, showcasing chief, and office supervisor (frequently all in the meantime). The correct devices to deal with your objectives, to-dos, and every day operations are irreplaceable for achievement. Here are some worth looking at:

Evernote

Evernote might be the most darling and most exceptionally prescribed efficiency application accessible. From composing, gathering, finding, and arranging—Evernote guarantees that "for all that you'll do, Evernote is the workspace to complete it." How right they are! With Evernote, you can monitor all that you require, work together and share with others, and get to your things effectively in the cloud.

IFTTT

IFTTT, an acronym for If This Then That, is the main work process administration application you will probably require. When you get the application, you make "formulas," which create programmed work processes that are characterized by the formula. Need any hailed email consequently sent to an extraordinary organizer in Evernote? There's a formula for that. Need your Instagram presents on naturally post on Pinterest? Done. Making programmed warnings when it is somebody's birthday? You wager. There are endless formulas to look over, and you can likewise get innovative and concoct some of your own. The potential outcomes are unfathomable.

Basecamp

Basecamp has been around for a long time and keeps on being one of the main electronic venture administration and cooperation instruments today. It is not shocking — Basecamp just works. The stage enables you to deal with numerous activities, team up, arrange to-dos, store documents, convey, make timetables, and track points of reference and objectives. It does a ton yet is shockingly instinctive to utilize — and dissimilar to many venture administration apparatuses out there, it truly helps with efficiency.

Promoting Tools For Small Businesses

Regardless of whether you run a little organization from your home or deal with an expansive brand, your client tally will be zero without a showcasing methodology to contact your gathering of people. These days, that methodology needs to incorporate a computerized nearness over a horde of advertising channels. Fortunately, computerized advertising is effectively done on a financial plan. Additionally, there are many apparatuses accessible to keep your endeavors as proficient as would be prudent. In the event that you are simply beginning, these instruments are a few basics that will help kick off your promoting.

Facebook for Business

For any business to discover a group of people, having a Facebook page and the instruments to showcase on Facebook is for all intents and purposes a necessity. Facebook for Business gives the apparatuses any private venture would need to locate the correct group of onlookers and clients in the interpersonal organization maze. Setting up your organization page is snappy and simple. Administration is instinctive, and Facebook's free examination devices are hearty. The Facebook for Business Ads Manager is additionally accessible for focused advertisement crusades that work with any financial plan.

Mailchimp

Mailchimp is an online email-promoting stage that is anything but difficult to utilize and pressed with elements. Utilize it to make, send, and track email-showcasing efforts. You can likewise oversee contacts and section your client records, make computerized messages for included proficiency, and measure comes about with itemized reports to enhance achievement.

Google Analytics

Google Analytics is free, simple to introduce on your site, and will give you significant understanding into how your site is performing and what clients are getting along while associating with your site.

Unit Testing

By,

Chaitanya

What is Unit Testing?

Unit testing is not a new concept. It’s been there since the early days of the programming. Usually developers and sometime white box testers write unit tests to improve code quality by verifying each and every unit of the code used to implement functional requirements (aka test driven development TDD or test-first development).

Most of us might know the classic definition of unit testing –

“Unit testing is the method of verifying smallest piece of testable code against its purpose.” If the purpose or requirement failed then unit test has failed.

In simple words, unit testing means – writing a piece of code (unit test) to verify the code (unit) written for implementing requirements.

Unit testing in SDLC:

Importance of Writing Unit Tests

Unit testing is used to design robust software components that help maintain code and eliminate the issues in code units. We all know the importance of finding and fixing the defects in early stage of software development cycle. Unit testing serves the same purpose. Unit testing is the integral part of the agile software development process. When nightly build run unit test suite should run and report should be generated. If any of the unit test has failed then QA team should not accept that build for verification. If we set this as a standard process, many defects would be caught in the early development cycle, saving much testing time.

I know many developers hate to write unit tests. They either ignore or write bad unit test cases due to tight scheduled or lack of seriousness (yea they write empty unit tests, so 100% of them pass successfully ;-)). It’s important to write good unit tests or don’t write them at all. It’s even more important to provide sufficient time and supportive environment for real benefits.

Benefits:

• Testing can be done in the early phases of the software development life cycle when other modules may not be available for integration.
• Fixing an issue in unit testing can fix many other issues occurring in later development and testing stages.
• Cost of fixing a defect found in unit testing is very less than the one found in the system or acceptance testing
• Code coverage can be measured.
• Fever bugs in the system and acceptance testing.
• Code completeness can be demonstrated using unit tests. This is more useful in agile process. Testers don’t get the functional builds to test until integration is completed. Code completion cannot be justified by showing that you have written and checked in the code. But running unit test can demonstrate code completeness.
• Expect robust design and development as developers write test cases by understanding the specifications first.
• Easily identify who broke the build
• Saves development time: Code completion may take more time but due to decreased defect count overall development time can be saved.

What Makes a Good Unit Test?

Well, I’m not the right person to tell what makes a good unit test, but based on my observations on various projects I can definitely tell the characteristics of a good unit test. Bad unit test does not add value to the project. Instead, project cost increases significantly writing and managing bad unit tests.

How to write good unit tests?

Unit test should be written to verify single unit of code and not the integration.

Small and isolated unit tests with clear naming would make it very easy to write and maintain.

Changing other part of the software should not affect on unit test, if those are isolated and written for a specific unit of code.

It should run quickly.

Unit test should be reusable.

Unit Testing Frameworks

Unit testing frameworks are mostly used to help write unit tests quickly and easily. Most of the programming languages does not support unit testing with inbuilt compiler. Third party open source and commercial tools can be used to make unit testing even more fun.

List of popular unit testing tools for different programming languages:

Java framework :– JUnit

PHP framework :– PHPUnit

C++ frameworks :– UnitTest++ and Google C++

.NET framework :– NUnit

Python framework :– py.test

Google Algorithm Updates

By,

Chaitali

We all are aware of Google search engine has a long history of its famous algorithm updates,search index changes and refreshes.

Most important resources for search marketers:

1.Google Hummingbird Update

2.Google Mobile Friendly Update

3.Google Panda Update

4.Google Penguin Update

5.Google Pigeon Update

6.Google Payday Update

7.Google Pirate Update

8.Google EMD (Exact Match Domain) Update

9.Google Top Heavy Update

1.Google Hummingbird Update:

This updates name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.Hummingbird is specially designed to apply the meaning technology to billions of pages all across the web.So in addition to Knowledge Graph fact which may bring back better results in web ranking.

2.Google Mobile Friendly Update:

The mobile-friendly  update is also called as mobilegeddon ranking algorithm that's designed to give a boost to mobile-friendly  or like mobilegeddon pages in Google's mobile search results. This change made by google was so significant that the date it happened is being referred to by a variety of names  like mobilegeddon,but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.The best way is to prepare and test that Google considers your web pages to be mobile friendly by using its Mobile-Friendly Test tool.

3.Google Panda Update:

This update is basically a search filter which is meant to stop websites with poor quality content from working their way into Google’s top search results.The google’s panda update is updated from time-to-time.When this happens,websites previously hit may escape, if they have made the right changes. The panda may also catch websites that escaped before. A refresh also means “false positives” might get released.

4.Google Penguin Update:

The Penguin Update catches websites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.When a xPenguin Update was released, websites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings.

5. Google Pigeon Update:

Google pigeon is basically launched for U.S. The “Pigeon Update” is a google’s algorithm to provide more useful,relevant and accurate local search results that are tied more closely to traditional web search ranking signals.New algorithm helps to improve their distance and also location ranking parameters.

6.Google Payday Update:

This  “Payday Update”was a new algorithm which is targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

7.Google Pirate Update:

This update is basically designed to prevent websites with many copyright infringement reports, as its filed through Google’s DMCA system,from ranking well in Google’s listings. The filter is periodically updated. When this websites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were caught.

8.Google EMD(Exact Match Domain )Update:

This update is to prevent poor quality websites from ranking well simply as they had words that match search terms in their domains names.So when a fresh EMD update happens websites that have improved their content may regain good rankings on search engine.

So new websites with poor content or else those previously missed by exact match domain may get caught.

9.Google Top Heavy Update:

The Google’s Top Heavy update means to prevent websites that were “top heavy” with some ads from ranking well in its listings.The Top Heavy is periodically updated.So when a fresh Top Heavy Update happens,websites that have removed excessive ads may regain lost rankings in search engine. New websites deemed too “top heavy” may get caught.

primary thing that these folks do is investigate and unite the data given by clients, IT experts, administrators, and individuals from the staff. Once that is done, the investigator would make sense of what the partners really need and after that encourage correspondence between different authoritative units. The expert assumes