The Future Trends in Software Testing

The Software Testing Industry has observed significant evaluation in past years. It has become mandatory to have quality assurance before releasing any product. Every year, we get to see new changes in terms of technologies and 2017 was no exception. Microsoft released Open Sourced Visual Studio Test. The industry is also developing to unexplored view in areas like automation testing, performance, and security. Mobile Automation is also one of the top trending areas.

Earlier, software testers had a comparatively simple job, to focus more on manual testing and knowledge gaining was limited to knowing the functionality of testing tools. But currently, advanced specialized knowledge is necessary for software testers to learn and grasp beyond traditional testing strategies. So here we present some top arising Testing Trends that we should aware of and adopt them in the year 2018.

Rise and Shine of open source tool :

Most Industries are now adopting Open Source tools for better execution of Tests, Automation, Agile & Defect Management. There are many more tools available in the market providing superior features and support to serve your result at a high level. Selenium for automation and Apache J Meter for performance testing are the best example of Open Source tools.

Excessive Demand for Security Testing :

Website and Mobile applications hold sensitive corporate and customer information. Nowadays everything starting from communicating with friends are relatives to paying bills and shopping, is going online. This web service is not as safe as it looks. 80% of cyber-attacks are carried out on the application layer. Security Testing is not alternative anymore it is necessary.

The growth of Mobile Automation Testing :

Everything is going on mobile and this trend is going to last longer than we expect. We are seeing more traffic from smartphones and tablets than from desktops in e-commerce and banking domains. These mobile applications are usually updated with lots of changes and bug fixes. Automated testing, if executed using proper tools and techniques, can be highly choice that can produce a significant business return. In the trends of open source tools of mobile automation is improving and continuously growing in the software testing industry. Appium (IOS & Android), Rubidium (Android) & Protector (Angular web pages) are tools we can see rising with high speed.

Performance Testing :

The success of a developed product is entirely dependent on the quality of the user experience it delivers. This experience includes design, functionality implemented & usability of the application. The better user experience provides a route to higher growth in the industry. The practical approach is focused on architecture, design, and implementation. It helps to make a product with lower cost but ensure that the product meets performance requirements within a defined timeline.

The era of Digital Transformation :

Almost all industries are now aiming for Digital Transformation. The aim is to deliver the product to in less time without compromising the quality of the product. The digital strategy of this industry involves optimizing functional software testing across all the platforms.

Mandatory Software Testing Practices :

The demand for the top quality product is increasing at a speed that we cannot imagine because of the extreme competition. As a result, Industries are now investing more in Software testing to achieve expected quality. This year we shall see this development reaching unbelievable heights.

3 New Trends in SEO to Enhance Your Website Ranking

Are you still in a dilemma that what to do with your SEO rankings in Google and other search engines? If the answer is yes then your quest for this dilemma ends here. As there have been several changes takes place regarding the parameters for giving an impressive rank to your website. So, now the matter of fact here is how well you have to upgrade yourself as per the needs of the search engine ranking to make your business website rank higher on various well-known search engine sites. There are certain factors like keyword usage, domain strength, quality of the content, user data analytics, and inbound linking can easily help your website to rank in a better way just you need to keep yourself alert of these factors changing trends. Hence a digital marketing practitioner must be aware of these following SEO new trends to keep your business websites ahead in this highly competitive online market.

So let’s explore some of the important facts on which an SEO expert must focus their attention to rank higher on various search engines.

1] Voice Search:-

Business always works in a changing paradigm so as per the need of the customers you must have to change your tactics and policies to win the maximum market share as per your requirement. In the year 2002 Google voice search command has been highly adopted so that anyone can use this feature to get the desired result of their choice.

How does it influence SEO? 

General information, personal assistant and fun & entertainment all the things now become possible and easy to get. The basic idea is that your customers need not to be educated just can be responsive enough to get the desired information of their choice. Thus in the case of the E-commerce industry, it helps in big measures to enhance their business to a great extent. So, local search and online shopping experience can be enhanced to a great extent.

Key things to remember:-  

• You must make sure that your mobile site does not block the video, images or CSS files.
• Optimize your loading speed and avoid using flash.
• Ensure using the quality images for your site.
• For efficient function and higher search rank, you must register to Google my Business page.

 2] Accelerated mobile page:-

There has been a considerable amount of abandonment ratios over the past few years by the online users for those websites those don’t load quickly. This is why; in order to counter this situation in the year 2016 Google had launched AMP (Accelerated Mobile Page Project). For providing a better experience Google started sending users AMP pages to save the time of its users in searching for the required information.

How does it influence SEO?  

It will have a great impact on your website ranking the reason is that whenever you are searching a topic or keyword in Google then the Sites which are using AMP will always be shown on top on Google rankings and this will increase your conversion rate as well as will reduce your website bounce rates.

3] Content Marketing:-

From the very beginning of website development Content is considered as the king for the Search results. So, effective, engaging and persuasive content can easily drive more traffic to your business. This is why Google Keyword planner can become the most effective means of content marketing providing valuable information can prove to be the best asset for your online business development.

How it will impact your SEO?

Google algorithm basically will go through your text and will then provide ranking in various search engines. Hence consistency and quality of your content will determine the reach of your business.

Hence these three dominant tactics can help your business website to rank higher on various search engines in a very small span of time. Thus you need to proactively use your tools in the right place in order to get the desired result of your choice.