Wednesday 27 July 2016

Digital Marketing Blogs that Every Business Should Follow

By,
Karishma

Digital marketing moves at a frightening speed.  The only way to be updated is to keep on reading. But with so many digital marketing blogs, it can be difficult to differentiate between the meaningful reads and the digital marketing weeds.
1. Digital Marketing News & Views: Marketing Land
What You Can Assume:
The best things about Marketing Land is that it features daily breaking news stories about all aspects of the digital marketing industry so that  you can get most of your digital marketing news from the one place. The writers at Marketing Land often publish practical solutions and strategies you can apply in your own digital marketing campaigns.

It’s applicable For:
Keeping up to date with important upcoming launches and digital marketing announcements and helping you to stay ahead of the competitive world.
 
2. Digital Marketing Statistics & Studies:
What You Can Assume:
You can go forward to a host of well designed infographics containing the latest digital marketing stats, studies and tests. You’ll also find an array of useful digital marketing guides that deal with topics like  email marketing, social media and customer analytics.

It’s applicable for:
Conducting research for your own articles and selecting meaningful stats to use for your campaign proposals.


3. Search Engine Marketing:
What You Can Assume:
Help to overcome duplicate content issues to communication plans like content strategy and relationship building.

It’s applicable For:
If you want to learn how to do something new in search.

4. Content Marketing: Content Marketing
What You Can Assume:
You can go forward to delving into real content marketing research, including information on the content marketing industry’s benchmarks, budgets and trends. It keeps you updated with the recent content marketing events.

It’s applicable For:
Learning how to design and implement an effective and scalable content marketing strategy by your own.

5. Social Media: Social Media Examiner
What You Can Assume:
As the name suggests Social Media Examiner distribute meaningful advice on all things social
media, including Facebook, Twitter, YouTube, Google+ and Pinterest and more. You can look forward to advice from social media experts on how to formulate an effective social media strategy for each channel. Blog posts and articles include expert interviews, innovative case studies, reviews of the latest industry research, podcasts and the latest social media news.

It’s applicable For:
The strategy and case study blog posts are particularly useful for helping you plan and create your own social media strategy and content calendars.

6. Google Analytics
What You Can Assume:
Help you to find in-depth how-to guides and information on a wide range of topics, including qualitative analysis, competitive intelligence analysis, analytics tips, web metrics and more.

It’s applicable For:
Getting to grip with Google Analytics basics and learning more advanced Google Analytics steps to help you measure your website’s and campaign’s performance.

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