Nodejs Vs Python :

When you think about backend development, Python and Node.js are the first things that come to your mind. While Python is a programming language, Node.js is an environment allowing JavaScript code to run on the server side and not in a browser.

It is based on Chrome’s V8 Engine, which runs on Google Chrome. Node was a sort of a quantum leap, as it is the first environment allowing to use JavaScript both on the client side and on the server side. Without Node.js, frontend and backend used different languages, which could cause certain compatibility issues. So, Node.js vs Python comparison actually boils down to comparing Python and JavaScript on the backend.

This is going to be a clash of titans, as both have been around for quite some time, both have earned solid reputations in the developers’ community, both have thousands of devoted supporters. We can even speak of a Python or JavaScript culture and folklore – there is even the Zen of Python and the JavaScript Garden. Python philosophy is that “There should be one – and preferably only one – obvious way to do it”, while JavaScript proudly boasts that “Any application that can be written in JavaScript will eventually be written in JavaScript” (the so-called Atwood’s Law).

How Digital Marketing Can Help Startups

There is the quantity of Digital sponsors working day in and out to offer the move to brands or new organizations identified with them. This consolidates promoting your meander on various social stages, headway of your webpage as demonstrated by web look devices. There is the quantity of old promoting strategies which associations have been following since quite a while, be that as it may, with the advanced time of digitalization things have changed an extraordinary arrangement so we have to change our methods too. Read on to get some answers concerning the need for Digital Marketing for your startup.

# Raising the brand Identity

With Digital Marketing you not simply involvement with the progression of your thing or organizations yet, what's more, gives them trust on your picture. At the point when people have started making trust, they will place assets in you. This will develop your image picture.

#Social Media Awareness

By and by nearly everyone over the globe is slanted to electronic long range informal communication, Whether it is facebook, twitter, Instagram or some other web-based systems administration organize. The quantity of associations has started affecting their clients by means of online systems administration media. Facebook and Instagram are starting at now filling in as the best advancing stage. All the more unfaltering your picture is by means of online systems administration media, the quantity of clients you will have.

#Increment in lead age

Since you currently have a stronghold tight the clients by means of online systems administration media they will consistently get your updates starting there and would change over into leads as you presumably know this is to some degree elevating began to show some person a comparable thing, again and again, that too with number of choices, they will add to you.

#Reputation Management

Much the same as you, everyone relies upon Google, clients explore on google before getting it from somewhere. Moreover, accept you are top connections then you will get a trust of customers. That yes if the association is portrayed on the best, by then it will be more disposed to be substantial. In any case, you know the mystery behind it i.e situating on Google is out and out is a direct result of Digital Marketing techniques. I was always associated with Digital Marketing. By and by it's your swing to endeavor it and help your self in updating your business. So settle your Organization's belt with Digital Marketing, Make new techniques and welcome the results of advancement.

Why You Need a Website

24 hours per day

Your website runs 24/7 and 365 days a year without any supervision. If you have the website, you can always be there for your customers. You can provide both prospective and regular customers the convenience of reviewing your products and services when your store or office is closed.

Online brochure

Companies spend millions creating brochures and distributing them. By having a website you can totally skip that. Your potential customers can find out about you and any of your products or services online. If you get most of your business through networking or your personal connections, then they will want to check out your website. So here the website plays an important role to know your customers about your business.

Business will gain credibility

More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant, hotel or business before they purchase from them. If you don’t have a website, potential customers will go to your competitors who do or who has the website, especially if you are a home-based or small-scale business without a bricks-and-mortar address.

Long term promotion of your business

Compared with the cost of traditional means of advertising, such as newspaper advertisements, radio commercials, promotional materials and networking events that often include the cost of a meal or trade tables, when you consider the probable market you can reach with a website, it is a very cost-effective way to promote your business long-term.

You can be kept your customers informed

A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions. You can also provide added value by posting tips, resources, and other information through a blog on your website. Unlike print ads, newspaper flyers and articles, which quickly become outdated, your website can provide current information and news.

You will get More Customers and wider audience

Websites are accessible from anywhere, anytime in the world provided there is an internet connection. More than 3 billion people use the internet every day, and some 80% of those have purchased something or contacted a company, online in the last 1 year. You can target a much wider audience if your business has a website and by not having a website, you will be missing out on a big piece of the pie.

The Future Trends in Software Testing

The Software Testing Industry has observed significant evaluation in past years. It has become mandatory to have quality assurance before releasing any product. Every year, we get to see new changes in terms of technologies and 2017 was no exception. Microsoft released Open Sourced Visual Studio Test. The industry is also developing to unexplored view in areas like automation testing, performance, and security. Mobile Automation is also one of the top trending areas.

Earlier, software testers had a comparatively simple job, to focus more on manual testing and knowledge gaining was limited to knowing the functionality of testing tools. But currently, advanced specialized knowledge is necessary for software testers to learn and grasp beyond traditional testing strategies. So here we present some top arising Testing Trends that we should aware of and adopt them in the year 2018.

Rise and Shine of open source tool :

Most Industries are now adopting Open Source tools for better execution of Tests, Automation, Agile & Defect Management. There are many more tools available in the market providing superior features and support to serve your result at a high level. Selenium for automation and Apache J Meter for performance testing are the best example of Open Source tools.

Excessive Demand for Security Testing :

Website and Mobile applications hold sensitive corporate and customer information. Nowadays everything starting from communicating with friends are relatives to paying bills and shopping, is going online. This web service is not as safe as it looks. 80% of cyber-attacks are carried out on the application layer. Security Testing is not alternative anymore it is necessary.

The growth of Mobile Automation Testing :

Everything is going on mobile and this trend is going to last longer than we expect. We are seeing more traffic from smartphones and tablets than from desktops in e-commerce and banking domains. These mobile applications are usually updated with lots of changes and bug fixes. Automated testing, if executed using proper tools and techniques, can be highly choice that can produce a significant business return. In the trends of open source tools of mobile automation is improving and continuously growing in the software testing industry. Appium (IOS & Android), Rubidium (Android) & Protector (Angular web pages) are tools we can see rising with high speed.

Performance Testing :

The success of a developed product is entirely dependent on the quality of the user experience it delivers. This experience includes design, functionality implemented & usability of the application. The better user experience provides a route to higher growth in the industry. The practical approach is focused on architecture, design, and implementation. It helps to make a product with lower cost but ensure that the product meets performance requirements within a defined timeline.

The era of Digital Transformation :

Almost all industries are now aiming for Digital Transformation. The aim is to deliver the product to in less time without compromising the quality of the product. The digital strategy of this industry involves optimizing functional software testing across all the platforms.

Mandatory Software Testing Practices :

The demand for the top quality product is increasing at a speed that we cannot imagine because of the extreme competition. As a result, Industries are now investing more in Software testing to achieve expected quality. This year we shall see this development reaching unbelievable heights.

3 New Trends in SEO to Enhance Your Website Ranking

Are you still in a dilemma that what to do with your SEO rankings in Google and other search engines? If the answer is yes then your quest for this dilemma ends here. As there have been several changes takes place regarding the parameters for giving an impressive rank to your website. So, now the matter of fact here is how well you have to upgrade yourself as per the needs of the search engine ranking to make your business website rank higher on various well-known search engine sites. There are certain factors like keyword usage, domain strength, quality of the content, user data analytics, and inbound linking can easily help your website to rank in a better way just you need to keep yourself alert of these factors changing trends. Hence a digital marketing practitioner must be aware of these following SEO new trends to keep your business websites ahead in this highly competitive online market.

So let’s explore some of the important facts on which an SEO expert must focus their attention to rank higher on various search engines.

1] Voice Search:-

Business always works in a changing paradigm so as per the need of the customers you must have to change your tactics and policies to win the maximum market share as per your requirement. In the year 2002 Google voice search command has been highly adopted so that anyone can use this feature to get the desired result of their choice.

How does it influence SEO? 

General information, personal assistant and fun & entertainment all the things now become possible and easy to get. The basic idea is that your customers need not to be educated just can be responsive enough to get the desired information of their choice. Thus in the case of the E-commerce industry, it helps in big measures to enhance their business to a great extent. So, local search and online shopping experience can be enhanced to a great extent.

Key things to remember:-  

• You must make sure that your mobile site does not block the video, images or CSS files.
• Optimize your loading speed and avoid using flash.
• Ensure using the quality images for your site.
• For efficient function and higher search rank, you must register to Google my Business page.

 2] Accelerated mobile page:-

There has been a considerable amount of abandonment ratios over the past few years by the online users for those websites those don’t load quickly. This is why; in order to counter this situation in the year 2016 Google had launched AMP (Accelerated Mobile Page Project). For providing a better experience Google started sending users AMP pages to save the time of its users in searching for the required information.

How does it influence SEO?  

It will have a great impact on your website ranking the reason is that whenever you are searching a topic or keyword in Google then the Sites which are using AMP will always be shown on top on Google rankings and this will increase your conversion rate as well as will reduce your website bounce rates.

3] Content Marketing:-

From the very beginning of website development Content is considered as the king for the Search results. So, effective, engaging and persuasive content can easily drive more traffic to your business. This is why Google Keyword planner can become the most effective means of content marketing providing valuable information can prove to be the best asset for your online business development.

How it will impact your SEO?

Google algorithm basically will go through your text and will then provide ranking in various search engines. Hence consistency and quality of your content will determine the reach of your business.

Hence these three dominant tactics can help your business website to rank higher on various search engines in a very small span of time. Thus you need to proactively use your tools in the right place in order to get the desired result of your choice.

Basic concept of Flexbox

By

Santosh,

New layout concept in CSS3 that is Flexible boxes, or flexbox.Use of flexbox for elements behave as our requirement when the page layout must integrate with different display devices and different screen sizes.The flexible box model gives an best options over the block model and in that flexbox it does not use floats CSS property, or do not container's margins of its contents for many applications.

CSS3 Flexbox Concepts:

Flexbox contains flex containers and flex items.

Flex container is define by setting the display property of an element to flex or inline-flex (display as inline).Inside the flex container there is one or more flex items. Everything inside a flex-item and outside a flex-container is display as usual. It defines how flex-items are shows inside a flex-container. Inside flex-container, flex-items are positioned along with a flex line. By default in flex-container there is only one flex-line. We can also possible change the direction of the flex-line. If we have to set the text direction property to right-to-left, then it drawn text right to left, and with that flex-line change the direction, so with that change the page layout also

Flex Direction:

Flex-direction property set the direction of the flex-items inside the flex-container. And the default value of flex-direction property is left-to-right and in small device top-to-bottom.

The flex-direction property values:

• Row-reverse:- The flex-items was displayed right to left, then our writing direction is left to right.
• Column:- The flex-items was displayed vertically on page, then our writing system is horizontal.
• Column-Reverse:- The flex-items was displayed horizontal on page, then our writing system is vertically.

Justify-content:

Whenever the items don’t use all space on flex-items, then Justify-content property horizontally aligns the items.

The Justify-content values:

• Flex-start:- it’s a default value. Flex-items are placed at beginning of the container.
• Flex-end:- flex-items are placed at end of the container.
• Center:- flex-items are placed at center of the container.
• Space-between:- flex-items are placed with space between the lines.
• Space-around:- flex-items are placed with space between, before, and after the lines.

Align-items:

Align-items property vertically aligns the flex-items when the items do not use all available space on the cross-axis.

The align-items values:

• Stretch:- this is the Default value. Flex-items are stretched to fit in flex-container.
• Flex-start:- flex-items are placed at the top of flex-container.
• Flex-end:- flex-items are placed at the bottom of flex-container.
• Center:- flex-items are placed at the center of flex-container.
• Baseline:- flex-items are placed at the baseline of flex-container.

How To Develop Business

More than 100 entrepreneurs and business advisers have already signed up to the site during its testing phase. Mr. Murray Wells said all the entrepreneurs he encountered had more ideas than they could handle and the site would allow them to realize their potential. "There’s a lot of people with good ideas and lots of people that are looking for good ideas," he said. "That’s what we are hoping to do with Idea Volcano, putting these people together.

So, the question is: how do you come up with a new business idea from scratch? How do you prepare yourself to generate great business ideas? Let’s hear what top entrepreneurs can teach you.

The reality is there are many challenges from starting to grow, and different factors that can make an opportunity more or less likely to succeed.

Widen your perspective

The first thing here is the way you look at things in your daily life and around you. If you want to find new business ideas that are worth pursuing, you should change your perspective, your point of view on things: let emerge hidden features, unknown details and see what others don’t usually look at

Cont. Consumers:

Entrepreneurs should continually pay close attention to customers, this attention can take the form of informally monitoring potential ideas & needs or formally arranging for consumers to have an opportunity to express their opinions. • New product or service idea may come from customer reaction to the present product and from expected product idea. • Care needs to be taken to ensure that the idea or need represents a large enough market to support a new venture.

Areas you should avoid

You can save a lot of time by quickly eliminating any business ideas that are highly unlikely to succeed. There's no point in repeating the mistakes made by previous startups.

While there are always exceptions to the rules, Rod's experience in the technology sector has shown that there are some obvious ideas to avoid. These include:

Think you've got what it takes to compete with eBay or Amazon? The probability is that you haven't. The first company in a new market often becomes dominant. They already have all the customers. How will you get to critical mass in your market?

Take note of things that annoy you

What annoys you? Is it city traffic or the stress of finding an apartment? When you think about the list of things you wish were different, the chances are those things also annoy other people. Keep a list of those things and find solutions that will make them better.

Top 5 Reasons how Digital Marketing helps a business

Ditial Marketing

1) By Offering Equal Opportunities to All Kinds of Businesses

Gone are the days when business people believe that Digital Marketing for business is only for any similarity of multinationals and generous organizations that have the sufficient resources required to mount a web promoting exertion.

Advanced Marketing truly levels the chances, giving medium and independent ventures the chance to go up against the enormous and rumored organizations and draw in their offer of groups of onlookers in the all-around focused way.

With advantages of advanced promoting for independent ventures, little associations now have the resources for performing bargains and related showcasing methods that were in advance available to considerable organizations.

Without the utilization of call focuses, autonomous little organizations can attract effectively with various customers, living anyplace on the planet paying little mind to the likelihood that they don't have physical branches or online stores in the specific areas.

2) Advanced Marketing is Affordable and Gives Real-Time Results

For the most part, little associations have no benefits and even capitalization. Computerized Marketing gives them a predominant and fundamentally more adroit showcasing channel that passes on more viable, changes over groups of onlookers and does this at the sensible cost, and some of the time Free of cost.

According to Gartner's Digital Marketing Spend Report-"Up to 40% of respondents guaranteed getting extensive reserve funds by utilizing computerized showcasing techniques for advancement for their items and administrations". With DM, you don't have to sit tight for quite a long time for a lift to your business that could be a case for a fax or shape to be returned in conventional promoting channels.

Advanced showcasing for business gives you a chance to see the amounts of visitors going to your site, the increment in the quantity of endorsers, change rates, top exchanging times and this is the way computerized advertising enables a business to get constant outcomes and channelize in an outcome situated form.

This is the reason Gartner audit recommends, 28% of business people diagramed will move promoting/showcasing spending designs from customary advertising channels and place them into online promoting strategies. HubSpot insists this as showed up in the chart underneath that insists how advanced publicists improved CPL contrasted with other advertising mediums-

3) By obliging the Mobile Consumers and Social Media Followers for convincing Brand Building

With no uncertainty, portable advertising is the most capable medium of information dispersal and correspondence, acknowledged by the brisk development of PDAs, advanced mobile phones, devices, tablets and other web benevolent gadgets. These cell phones have transformed into a central bit of worldwide life that 80% of adults in India dependably keep in contact with their advanced mobile phones.

This is the best time to have DM endeavors expected towards portable clients, making prepared for them towards achieving better advancement and speedier augmentation. Convenient gadgets have developed from being the options for tablets, PCs and PCs, into something that is affecting their buying decisions.

The energy of Digital promoting for organizations development lies in its ability for attracting engaged and well-targets activity developments through portable advertising. Cell phone groups of onlookers are authoritatively arranged to get some answers concerning your picture, things or benefits and may be sufficiently interested to purchase what you convey to the table.

4) By Facilitating Interaction with Targeted Audiences and guaranteeing Conversions

One reason why DM is accepting control over regular promoting channels is the limit of computerized gadgets to associate with groups of onlookers logically progressively. Engagement in various structures is the thing that your customers plan to get while interfacing with your business. How your business handles such engagements and interchanges will spell the difference between business accomplishment and dissatisfaction.

Cooperating and giving your customers honest to goodness engagement give you information of what your prospects require. This essential information will control you towards making the right course of action of next moves to viably utilize advanced promoting for business, outfit your customers with a stunningly better inclination, and develop an extraordinary relationship with them. This is the manner by which computerized promoting helps a business when it business begins to create.

5) By helping associations create more wages and measure viability of DM crusades

In the wake of knowing aforestated reasons how Digital Marketing enables a business, to give us a chance to dive into the ways DM offers stacks of profitable points of interest for your business by means of better and higher livelihoods. Google insists this in a survey with IPSOS Hong Kong, ensuring roughly 3 times better salary improvement expectation for associations using Digital showcasing for business philosophies to the people who don't.

With better salary advancement reckoning, pretty much nothing and medium undertakings using computerized promoting frameworks will have 3.3 times better chances of developing their workforce and business – opening their approaches to better, greater and more far off accomplishing markets both locally and abroad.

visit us at : www.ziuby.com

5 Essential JavaScript Functions for website development

JavaScript is a programming language that helps you to implement complex things

on web pages.

JavaScript provides basic features, like addEventListener and attachEvent And the Followings are 5 important JavaScript Functions

 1) Debounce:- The debounce function can be a think of changer when it comes to event-fueled performance.  If you are not using a debouncing function with a scroll, resize, key-event, Here is a debounce function to keep your code efficient-

 function debounce(func, wait, immediate)

{

var timeout;
return function()
{
var context = this, args = arguments;
var later = function() {
timeout = null;
if (!immediate) func.apply(context, args);
};
var callNow = immediate && !timeout;
clearTimeout(timeout);
timeout = setTimeout(later, wait);
if (callNow) func.apply(context, args);
};
};
// Usage
var myEfficientFn = debounce(function()
// All the taxing stuff you do
}, 250);
window.addEventListener('resize', myEfficientFn);

2) Poll:-  As we mentioned with the debounce function, sometimes you do not get to plug into an event to signify the desired stat. if the event doesn't exist so you need to check for your desired state at intervals-

// The polling function
function poll(fn, timeout, interval) {
var endTime = Number(new Date()) + (timeout || 2000);
interval = interval || 100;
var checkCondition = function(resolve, reject) {
// If the condition is met, we're done!
var result = fn();
if(result) {
resolve(result);
}
// If the condition isn't met but the timeout hasn't elapsed, go again
else if (Number(new Date()) < endTime) {
setTimeout(checkCondition, interval, resolve, reject);
}
// Didn't match and too much time, reject!
else {
reject(new Error('timed out for ' + fn + ': ' + arguments));
}
};
return new Promise(checkCondition);
}
// Usage:  ensure element is visible
poll(function() 
{
return document.getElementById('lightbox').offsetWidth > 0;
}, 2000, 150).then(function() 
{
// Polling done, now do something else!
}).catch(function() 
{
// Polling timed out, handle the error!
});

3) Once:- There are times when you prefer a given functionality only happen once similar to the way you did use an onload event.  This code provides you said functionality-

function once(fn, context) {
var result;
return function() {
if(fn) {
result = fn.apply(context || this, arguments);
fn = null;
}
return result;
};
}
// Usage
var canOnlyFireOnce = once(function() {
console.log('Fired!');
});
canOnlyFireOnce(); // "Fired!"
canOnlyFireOnce(); // nada

4) getAbsoluteUrl:- Getting an absolute URL from a variable string is not as easy.  There is the URLconstructor but it can act up if you do not provide the required arguments (which sometimes). Here is code that helps you-

var getAbsoluteUrl = (function() {
var a;
return function(url) {
if(!a) a = document.createElement('a');
a.href = url;
return a.href;
};
})();
// Usage
getAbsoluteUrl('/something');

5) isNative:- Knowing if a given function is native or not can signal if your willing to override it.

 

;(function() {
// Used to resolve the internal `[[Class]]` of values
var toString = Object.prototype.toString;
// Used to resolve the decompiled source of functions
var fnToString = Function.prototype.toString;
// Used to detect host constructors (Safari > 4; really typed array specific)
var reHostCtor = /^\[object .+?Constructor\]$/;
// Compile a regexp using a common native method as a template.
// We chose `Object#toString` because there's a good chance it is not being mucked with.
var reNative = RegExp('^' +
// Coerce `Object#toString` to a string
String(toString)
// Escape any special regexp characters
.replace(/[.*+?^${}()|[\]\/\\]/g, '\\$&')
// Replace mentions of `toString` with `.*?` to keep the template generic.
 // Replace thing like `for ...` to support environments like Rhino which add extra info
// such as method arity.
.replace(/toString|(function).*?(?=\\\()| for .+?(?=\\\])/g, '$1.*?') + '$'
);
function isNative(value) {
var type = typeof value;
return type == 'function'
// Use `Function#toString` to bypass the value's own `toString` method
// and avoid being faked out.
? reNative.test(fnToString.call(value))
// Fallback to a host object check because some environments will represent
// things like typed arrays as DOM methods which may not conform to the
// normal native pattern.
: (value && type == 'object' && reHostCtor.test(toString.call(value))) || false;
}
// export however you want
module.exports = isNative;
}());
// Usage
isNative(alert); // true
isNative(myCustomFunction); // false