Fundamentals to enhance Google Page Ranking Part I

By,
Divya

1. Site URL

Domain name should be short and sweet. It is also a good marketing practice to have a short domain name.

In fact search engines and visitors will find website easier with use of URLs that accurately describe the pages content. Use of Words that clearly and specifically describe the site is all about are important.

URLs are extremely vital for SEO campaign. Be sure to use URLs that make it easy for Google to index website. That means avoid putting in dashes, dots and other symbols in your URL where they don’t need to be. Google can’t read. So, this makes easy for Google by using the most common phrases and basic language.

2. Meta Title

Meta Title refers to Site page title. The title tag tells Google about Site page context 

It should be at top of your page code. Google and other search engines accept and want to see a consistent title flow in top-down manner.

The most effective page titles should be about 30-65 characters long, which can include spaces too. Keep Site Page titles crisp and make sure they contain best keywords that describes about Web site. 

3. Site Meta Description

Source code of Website contains the Meta Description and Google reads it to decide what site or article is about.

Meta descriptions are useful because they dictate how the site pages are shown in search results. For most optimum results, Meta descriptions should be 70-160 characters long.

4. H1 Headline

 Importance of an H1 Tag: Search robots/scanners pay attention to the words used in the H1 tag as it should contain a basic portrayal of the page content, just as the page <title> does. Search engine spiders check that how much the keywords are relevant with the content associated with it. 

Keyword Consistency: The search robots/scanners check the keyword consistency between the header tags and other parts of the page.

Better User Experience: Heading tags give the clear idea of what the page content is about to End user. Search engines give much prominence to user-experience on a site, meaning the presence of heading tags becomes an important component of SEO.

5. Keywords 

Keywords are words and/ or combination of words that provide users and search engine the exact idea about the site content.

Long tail keywords are extended sentences and are often easier to rank 1st page of Google for in the establishment. They are sentences or expressions that users might type in to a search engine. Every page on Web site should be optimized using a single keyword or phrase.