Duck Duck Go .. it's not a typo !

by Ziuby

The title tells us a lot .. well it doesn't really ! If one wants to make a guess a restaurant that serves Duck for take away might be your guess. But it isn't so. If looking at the current market trend one makes a guess that it an IT company or something related to the technology then you are spot on ! So the question now is .. What is Duck Duck Go ?

DuckDuckGo (DDG) is an Internet search engine that emphasizes protecting searchers' privacy and avoiding filter bubble of personalized search results. DuckDuckGo distinguishes itself from other search engines by not profiling its users and by deliberately showing all users the same search results for a given search term.DuckDuckGo was founded by Gabriel Weinberg, an entrepreneur whose last venture,The names Database was acquired by United Online in 2006 for $10 million. 

In July 2010, Weinberg started a DuckDuckGo community website to allow the public to report problems, discuss means of spreading the use of the search engine, request features, and discuss open sourcing the code. By May 2012, the search engine was attracting 1.5 million searches a day. Weinberg reported that it had earnedUS$115,000 in revenue in 2011 and had three employees, plus a small number of contractors.Compete.com estimated 277,512 monthly visitors to the site in August 2012.^[On April 12, 2011, Alexa reported a 3-month growth rate of 51%.

In May 2014, DuckDuckGo released a redesigned version to beta testers through DuckDuckHack. On 21 May 2014, DuckDuckGo officially released the redesigned version that focused on smarter answers and a more refined look. The new version added many new features such as images, local search, auto-suggest, weather, recipes and more.

Google enjoys a lot of the market supremacy when it comes to search engines. Small players like Qwant or DDG coming into the market and gunning for Google. This will lead to some stiff competition that will prove beneficial for the public.

#ziuby