How Can We Increase Website Performance

by,
Pragati



                                              

If you have your website its, performance should be good. If not, then one will not visit you site. So following are some points which you can used to increase the performance of website.

1. Minimizing HTTP Requests :
One of the most important aspects of improving a web page's performance is minimizing the number of round trips that the browser needs to make to the server. Every file that your website includes (such as CSS, JavaScript or images) all need to be downloaded to the browser. By minimizing these requests you will speed up the page significantly. If you include separate CSS files for different parts of your site then you will find it beneficial to include all the CSS in one stylesheet, likewise for JavaScript or other resources.

2. Minifying HTML, CSS & JavaScript
In order to understand the code that we are writing, we often format it in a way that is     easier for us to read, in other words it's a more human friendly format.

3. Optimizing Images
One of the most performance hungry assets that the browser needs to download are images, causing some sites to be painfully slow. Wherever possible try to use CSS to generate graphics instead of images. This can be great for items such as buttons, but in some cases CSS maybe not be capable of recreating the design such as in the case of a photograph, or a detailed decorative element. If this is the case then there are some tricks to try.

4. Sprites
If you've been designing for a long time then I'm sure you'll already be using sprites. If you're just beginning, however, then here's a quick overview of them.
Earlier on I told you about the key to speeding up websites is to minimize the number of http requests. Each image that you have on your website requires one http request to the server. Usually, browsers can perform only a couple of simultaneous requests (to the same domain) simultaneously, which is why queues form. By combining several images into one single image we can reduce the number of requests.


   

Branding - Stand out Marketing!

by,
Sakar Panse


                                           

Branding plays a key role especially in staying competitive in a competitive Market. A consumer driven market always has the risk of swaying across and being a bit volatile since it is subjected to the whims and choice of a single entity 'the customer'. For a small to medium business or even big corporation getting into new ventures setting up the right image in the market is the key. It helps in not only establishing a strong market presence but also establish a long lasting relationship with the customer base. People are creatures of habit and a brand conscious shopper will have their added incentive. This can surely help to create a market space of you own for the business to grow and thrive.

Branding can help to;

• Improve Business Recognition
• Increase the Trust Quotient
• Compliment Marketing and Sales

Marketplace Blog Module

by,

Sateesh

                                                     

 Marketplace Blog Module - Marketplace Blog module is a Magento Marketplace add-on by which sellers can add their post in blog. Seller can also edit and delete the post and can able to see post according to seller name, category, and tags. Buyer can choose the blog post link at seller product detail page.
This module is an add-on of MarketPlace Module. To use this module you must have installed WebKul Marketplace Module.
Features
•    By using this module sellers have their own blog where they can update posts.
•    Proper blog management like add/edit/delete from seller’s account.
•    Add/edit/delete blog categories.
•    Add posts via created category from seller’s account.
•    Buyer can see seller’s blog by visiting seller’s product page.
•    Any user can comment on any post of seller.
•    Admin can manage all blog and it’s comment.
•    Admin can perform approved/unapproved/delete action for particular seller’s blog.
•    The code is fully open & you can customize it according to your need.
•    Compatible with Multi-store.

WORD OF MOUTH MARKETING- Element of Digital Marketing

 by,
Adishree

Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. It includes buzz, viral, blog, emotional and social media marketing.
Word Of Mouth has different types:

1.  Educating people about your products and services
2.  Identifying people most likely to share their opinions
3.  Providing tools that make it easier to share information
4.  Studying how, where, and when opinions are being shared
5. Listening and responding to supporters, detractors, and neutrals

The categories of WOM marketing:

The main categories of WOM give a practical checklist of thinking through which WOM activities you can and could apply in future.
1. Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.

2. Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.

3. Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand; providing tools, content, and information to support those communities.

4. Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals.

5. Influencer Marketing: Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.

6. Cause Marketing: Supporting social causes to earn respect and support from people who feel strongly about the cause.
7. Conversation Creation: Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity.  8. Brand Blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.

Phone-Gap

Phone Gap is a free and open source framework that allows you to create mobile apps using standardized web APIs for the platforms. Phone Gap allows you to create mobile apps using the web tools- HTML, CSS, and JavaScript - and then easily compile them for multiple platforms in the cloud. 

We can create one app and can convert it for all types of Operating System like - ios, windows-8, android, etc. Here even we can customize a website very easily and can provide an app of our website which will work in the same way as a website but is available offline, and can send updated software whenever there are some changes. 

The website can be customized very easily and one can download it easily using a bar code as the file will reside on cloud or our server. Adobe is providing 2GB of free storage on cloud for this with every login. With only basic web development languages we can build app for all platforms.

Phone Gap provides a base for web-developers to move to app development with their existing skills. The Phone Gap cannot work alone it is combined with Node.js for its functioning. Though there are various limitations to phone Gap, it’s a good place for beginners to start their carrier in Application Development.

Difference between Art and Design

by,
Namrata Soyam

                                                                        

Art resembles design   while pronouncing it but it’s not like that. Then the question will come in mind, what is art and what is design?

The solution for these questions is explained as follows:
Now we will focus on first question i.e. what is ART?

Art is a skill where you can write something in a very proper and understandable way, draw something according to your imagination or according to the requirement and sketch something which will be again based on imagination.
These skills comes under ART,While 2nd one i.e. what is design? Then the answer is design is a plan or a drawing which generates look and function of that particular context. Basically, Design gives an idea about actual functionality while art represents an imaginary idea into reality.

Data Mining

by,
Rashmi

                                         

Data mining is the mining of data. In simple terms the mining is the extraction of useful information from the bulk of data. Data mining is also known as knowledge discovery. It is a process of analyzing data from perspectives and summarizing it into useful information. Now a days, data is always available in bulk format and in large amount. But in actual this whole large amount of data is not needed all the time. The data which is useful is only needed therefore data mining is very useful and latest technology used.

   The extraction of hidden predictive information from large databases is done in data mining. It is a new technology with great potential to help companies focus on the most important information in their data warehouses because, the amount of raw data stored in corporate databases is exploding.

    Although data mining is still in its infancy, companies in a wide range of industries - including retail, finance, healthcare, manufacturing transportation, and aerospace - are already using data mining tools and techniques to take advantage of historical data. For businesses, data mining is used to discover patterns and relationships in the data in order to help make better business decisions. Data mining can help spot sales trends, develop smarter marketing campaigns, and accurately predict customer loyalty. Data mining is sorting through data to identify patterns and establish relationships.

by Deven

Twitter card:

With Twitter Cards, you can attach rich photos, videos and media experience to Tweets that drive traffic to your website. Simply add a few lines of HTML to your webpage, and users who Tweet links to your content will have a “Card” added to the Tweet that’s visible to all of their followers.

                                              

Card Types:

The below Card types have a beautiful consumption experience built for Twitter’s web and mobile clients:

·         Summary Card: Title, description, thumbnail, and Twitter account attribution.

·         Summary Card with Large Image: Similar to a Summary Card, but with a prominently featured image.

·         App Card: A Card to detail a mobile app with direct download.

·         Player Card: A Card to provide video/audio/media.

Step 1: Enable Meta Tags and Meta tags: Twitter Cards Module

Once you have the right version downloaded, enable "Meta Tags" and "Meta tags: Twitter Cards" module. If you have already used Meta tags module in the past, then configuring Twitter cards should be easy.

1. Go to Configuration - "Meta tags" (admin/config/search/metatags).

2. Click on Override on the Content Row.

3. Click on the "Twitter cards" field-set to expose the required fields.

If you can't see a "Twitter cards" field-set, make sure you have enabled the "Meta tags: Twitter Cards" sub-module.

4. Select "Summary (default)" from the "Twitter card type" drop-down and simply configure the rest of the fields.

The only fields that are required are the "Page URL", Title and Description field. For more details, check out the documentation page.