Laravel Vs Code Igniter

By 

Pranita,
   

Laravel:

•         It is common knowledge that, for web application development, Laravel offers expressive, elegant syntax. Such has been its design. The Laravel developer will enjoy the development process. Routing, authentication, sessions are some tasks, which are commonly performed, and are made effortless, thanks to Laravel.

•         Importantly, this framework is designed for the PHP's latest version. Therefore, unit testing support and authentication, which are the base development elements, are inbuilt. It is commendable that Laravel framework folds with the blade template engine in a smooth manner.

•         One area where Laravel outdoes CodeIgniter is it has got exceptions. These, with exceedingly detailed stack trace aren't available for developers who use Code Igniter.

•         Use of libraries and models is easier as Laravel has object-oriented libraries. These libraries are supported with auto complete feature.

•         Laravel has its own command-line interface. Called as Artisan, it enables developers to perform abundant tasks. So what tasks? Tasks like migrating databases and seeding databases. Also performed is clearing the cache, etc.

•         Object-Relational Mapping or ORM in Laravel is simple, eloquent and fast. That said, developers will find it very easy to organize the application's database.

•         Laravel is best suited for building Restful APIs. Apart from that, Laravel handles event queuing.

•         However, Routing in Laravel may be odd at times. Owing to the recent entry of Laravel, it may be a bit difficult if not altogether, to get to find answers. Notwithstanding this fact, the numerous forums and IRC are very much active in helping people find answers.

 Code Igniter

•         It is simple, and also quick to set up Code Igniter. Just download the preferred version from Code Igniter homepage. Otherwise, from GitHub. Thereafter, unzip the contents.

•         Nothing can beat Code Igniter in terms of documentation, which is clear and very well structured. It is such that all the particular concepts of Code Igniter which are commonly used are explained clearly, that too, with examples.

•         Code Igniter is stable. The popular framework has the advantage of having been tested by the developers in large number. Having said that, the chances of bugs or any other problems going unnoticed is minimal.

•         The templating engine, which is inbuilt in CodeIgniter, is easy to use and is based on mustache-like templating language. Learning this language is simple even for new developers.

•         No matter whether you know anything about MVC architecture or not; it is very easy to use CodeIgniter.

•         CodeIgniter offers output caching. Web pages can be cached so that the loading time can be reduced. Besides, efficiency and performance can be enhanced.

•         Developers using CodeIgniter can easily seek support. Because this framework has a very big community which uses the framework for smaller projects and also very large projects.

•         It may be an overstatement to call CodeIgniter obsolete. However, it is to be noted that the framework has been released at the time of PHP 4. Many new features were added later to PHP. Hence, the need for extending code files arises to make this framework work.

•         Another drawback of CodeIgniter is that it does not offer default modular separation.

Both frameworks, which are unique and similar in many ways have their own set of advantages and disadvantages. However, it is the requirements of the developers that decide which is to be preferred. All that said, if you are a developer working on modern apps, it is suggested you go for Laravel.

Importance of Email Marketing

By

Asmita

1. E mail marketing effective than social media (for customer acquisition)

Don’t get us wrong, social media is an extremely important component in any business’ marketing strategy. Social Media is a great channel for interacting with your audience and strengthening your personal relationships with them. And because of marketing, it is an important first step towards reaching your ultimate goal – the conversion.

But when it comes to converting people into members, customers or supporters, email marketing is the way to go. The found that customer acquisition via email marketing has quadrupled in the four years preceding 2013.

2. Economic and Cost Effective

It’s easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of clients. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail. You don’t have to take my word for it.  Compared to traditional marketing efforts where printing, postage etc. can take up a lot of time and cost for your direct mail campaigns. With emails, you are still able to create the same imagery with the added benefit of having follow-up information instantly available with one click to your website.

Perhaps just as importantly, with the correct maintenance of an email list, the cost benefits increase relationship with clients. Together with the higher response rates that email marketing attracts, you, therefore, get more positive responses, more quickly and at a lower unit cost! Win – win situation!

3.Personal and Customizable

In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list a tailored email message that resonates with your reader and can provide them with something of value.

When you write post on social media channel. But by using your email marketing software correctly, it allows you to address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox. According to result most person likely use e mails. 

Email does not have to be SPAM – and it should never be! It can be used thoughtfully to build loyalty and trust in your brand. Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them. Be friendly and personable. You are not wasting their time.

4.Action Oriented

Whether you realise it or not, everybody is trained to do something with an email -reply, forward, click-through, sign-up, or even straight buying. Think about this! Email is transactional by nature and you can use it to direct traffic to your website and ultimately drive sales. As you develop your small business or startup marketing strategy is important, using email marketing will allow you to see results straight away or to reach direct client.

5.Measurable

There’s no guesswork in email marketing. When you use any email marketing software, you can track the people who opened your email, which links were clicked, and how many people unsubscribed. You can easily get a picture of how your email marketing strategy are performing, make adjustments and improve your effectiveness. Email marketing are important to remember as you monitor and measure your internet marketing strategy as a whole.

A lot of email marketing software allows for testing of your emails. As A/B testing comes from direct mail, it should go without saying that A/B testing in your email marketing campaigns is essential. A/B testing can reveal a great wealth of data about your subscribers. Do they generally respond better to tempting subject lines such as “Free”, “20 percent off”, or “Now on Sale”? Or, are they more open to a softer intro, maybe informing them of what to expect in your email. All these things can be tested, measured, learned from and improved upon.

6.Mobile devices allow people to check their email continuously 

Because mobile devices have become so common, people are checking their emails room at the doctors office, at the grocery store, everywhere.

Some people think that with the growing popularity of social media platforms, email should be forgotten and may be pushed to the side.

all the time—in line at Starbucks, during their office commute, in the waiting. 

SEO friendly URLs

By,
Parikshit

One of the most important factor in search engine optimization techniques is SEO-friendly URLs. A good structure can improve the indexation process of your website, but, unfortunately, there are large number of websites that use incorrect URLs. In this section we can take a look at the different elements of a URL and how we can we make a structure that will help us rank on top.

Elements in an URL:

A URL contains and should look very simple at first sight, but it actually contains several important pieces of information.

Let’s take a look at this example:

http://www.ziuby.com/blog/page-name

1.Hypertext Transfer Protocol: the most popular application protocol used on the website. Other protocols used in web applications are FTP and telnet.

2.Domain name on which website is present.

3.Subdirectories containing files.

4.File name of the requested resource

There are three parts of a URL that we can change or modify: the domain name, the subdirectories and the file names. In the following sections we’ll discuss each of these elements point wise and see how they can be changed.

Domain Name:

The domain name indicates your location on the internet. It’s main  part of a URL that is always reffered while visiting your site; often being used in emails, on business cards, etc.

A good domain name is always remembers to people. Hence it should be kept as short as possible, recomonded one or two words. This will not improve your rank higher, but it’s helpful for your visitors because it’s simpler to remember.

You might consider using keywords in a domain name. In days gone by keyword-rich domains were easy to rank because the ranking algorithms were less advanced.

Domain Extensions:

A .com domain is still the most famous domain extension. When we take a look at the availability in domain extensions on the search results page, we get about 87% are .com extension, 6% are .org and 3% are .net. Other extensions such as .info, .us, .ca... are popular in small amount.

Is domain extension plays role for SEO?

 A domain extension doesn’t matter whether or not we're dealing with a high quality site. There are other parameters that determine the quality, such as content and links.

On the other hand, a country-specific domain extension (such as .us, .de, .it...) can add some benefits. If you have a local business, let’s assume in India, it’s a good practice to buy a .in domain. Country specific domains don’t rank as well in other countries, but it can get you a quite much more amount of local traffic.

Subdirectories:

When we talk about subdirectories or subfolders, we can see like 2 parameters depth and width of these folders.

Depth:

Depth is the number of subfolders we find in a domain. This is usually reflected in the breadcrumbs.

Is subfolder structure can be too deep?

The flatter your site structure is, the better. Deep pages will often be crawled less frequently. It is good practice like to keep pages less than three folders deep.

Width:

Width stands for number of pages in a category. The width of a directory doesn’t affect rankings; you may have as many pages as you want. As long as the pages are unique, this doesn’t create a problem

Conclusion:

Using good URL structure is an SEO technique that has always given low priority. However, it can provide site a considerable boost.

That’s why you should keep keywords instead of any random words and numbers. Don’t use your subfolders too deep and use them over subdomains

If you want to split words, always use hyphens in your URL instead of underscores or plus-signs. And when it comes to dynamic URLs; Google can still read and index them.

Google Webmaster Tools

By,
Chaitali

The Google Webmaster Tools is a web interface provided by Google  for free its completely free of charge. It is basically used by webmasters to check their website indexing and optimize the overall website ranking in the google search engines. So such a check is essential for the Search Engine Optimization(SEO) of every site and it is the only proven way to position better in web searches.

 The Google Webmaster Tools provides the following very useful services for your website:

1.Submit and check the sitemap for your website.

2.Adjust the crawl rate of the Google bots for your website and view the statistics.

3.Generate and check the robots.txt file for your website.

4.Next list the internal and external pages that link to your website.

5.Now check what keyword searches led the site to being displayed in the Google search engine results pages and click-through rates for them.

6.You can also check statistics about how Google has indexed your website and whether it has found any issues while doing so.

7.Set a preferred domain name (e.g. yourdomain.com over www.yourdomain.com or vice versa) which will determine how the site URL will be displayed in search engine results pages.

                  The Google Webmaster Tools is a very popular solution for your site and it is highly recomended by webmasters. This tool will help you with the Search Engine Ranking Optimization of your website. You will be able to use it for a frequent analysis and for checking the statistics of your website. It  gives you precise information how your website is indexed by Google and provides you with deep insights in case of an issue.

                  In order to use the Webmaster Tools for your website you need to confirm that you are the owner of the website and have full access to it. The process is absolutely automated and all you need to do is place a given text file in the webroot directory for your website.

You can use Webmaster Tools to submit an XML sitemap for your website. Thus providing information about all pages on the website and making it easier and faster for Google bots to crawl and index it. You will also see detailed information related to the indexing of your website.

                  Google Webmaster Tools provide a full list of the search phrases that result in your web site being displayed on the search engine results pages. You will also receive full information about a internal and external links of your site, keywords, errors and missing pages. Such information is of utter importance when you want to better optimize your website and have it displayed higher in the search engine results.

To start using Webmaster Tools, First you should create a new account Or you can also use an existing one if you already have a Google account). Visit the Google Webmaster Tools web page:

http://www.google.com/webmasters/tools/

You will be asked to log in or create a new account. The registration process is simple and you should not experience any troubles.

                     Once logged in with your Google account to the Google Webmaster Tools interface you should start by adding your website. To do so click on the Add a Site button. A pop-up will appear and you will be prompted to enter your website domain name. Once you have done it you will see your newly-added website under the sites menu.

The next step is to verify you are the owner of the website. This purpose click the Verify this site link. The easiest way to verify the site is by uploading an HTML file.

Choose this option from the Verification Method drop-down menu and follow the verification steps:

1.First of all click the Download verification file link and save the file to your local computer.

2.Now connect to your hosting account via an FTP Client or using cPanel -> File manager and upload the downloaded file under the webroot directory (most commonly public_html) for your domain name.

3.Next verify that the file is successfully uploaded by visiting the proposed link.

4.Finally click the verify button.

You will be redirected to the Google Webmaster Tools dashboard for the website you have just verified.

The most important details about your site and its search engine rankings that can monitor through Google Webmaster Tools:

•Top search queries

This area will display the top queries that lead to your website being displayed in the search engine results. You can use those in order to determine whether your website is returned for the appropriate search engine phrases and keywords.

•Crawl errors

You will find various errors that Google bots encountered while trying to crawl your website.As well as each category will link to a page with more detailed information. Thus you can review and rectify the issues.

•Links to your site

This area will display links that lead to your website.Linking also includes a link to an article where you can find more information why those statistics might differ compared to another tools.

•Keywords

The Keywords section will display the top keywords associated with your website. This is very important information for your website and how it is displayed in the search engine results pages.

•Sitemaps

Google Webmaster Tools will allow you to upload a sitemap for your website.

The options provided to webmasters in the Google Webmaster Tools' left side menu.How exactly you can achieve certain functionality:

•If you want to have your domain name displayed in the search engine results with or without the www prefix you can adjust those settings via Site configuration -> Settings -> Preferred domain. This options will allow you to set a preferred domain name and have URLs displayed as either www.yourdomain.com or yourdomain.com. 

•Under the Your site on the web area you will find various detailed information regarding your web site.

•A very important feature of the Google Webmaster Tools is the Diagnostics section. Basically it will point out what is wrong with your website considering crawl statistics and what errors the search bots have encountered while crawling your website.This will propose you how to improve the indexing through HTML suggestions.So basically its very important to keep crawling errors to minimum and follow the provided HTML suggestions if you want to be ranked well in the Google web searches.

Use of LinkedIn for Lead Generation

By 

Payal,

LinkedIn is a great platform for connecting professionally with people. We also used Linkedin for finding work and sharing content. But have you ever thought of using LinkedIn for lead generation purpose?

“What are the ways to use LinkedIn for lead generation?”

1. Introduce Yourself

If you feel comfortable to make a connection with someone on LinkedIn, feel free to go through their contacts. Copy and paste a short list of names which would you like to be introduced to, and message them asking if they would be willing to make a quick introduction for you to each of them.

2. Participate in Discussions

There are targeted discussion groups on LinkedIn. These groups are full of people looking for support and answers. Give your expert knowledge and start relationships in these groups.You will quickly generate new leads for your business.

3. Search for Connections

A Boolean search on Google is an amazing way to source leads. This is based on keywords in LinkedIn. In the Google search bar, you have to simply type your string, which could be like: site: www.linkedin.com AND (“keyword 1” OR “keyword 2?). Enter search, and all the people on LinkedIn that match those conditions will show up. This is the best way for targeted leads.

4. Find Common Interests

There is one function within the group settings so that you can send free messages to any member of that group, regardless if you’re connected with them. You can join up to 50 groups. So maximize that limit with groups of people you want to connect with. Make sure that you provide a mutual benefit for both parties when you message potential connections.

5. Use Flattery

One tactic which we used a lot, especially when reaching out to other startups, was to compliment their business. We would say that I thought there were interesting ways for us to work together. It sounds stupidly simple, but it’s extremely effective.

6. Collect Leads

LinkedIn Ads has an optional feature called Lead Collection. This feature allows collecting leads directly through LinkedIn ad campaigns. In that members who click on your ad are taken to your landing page with a button to request you to contact them. It’s incredibly easy for the user, and it’s easy for you to build up a nice lead generation list.

7. Research Profile Views

LinkedIn has a feature which shows you people who visited your profile. We would contact those people, if they are a connection, by sending a message that says, “Hi, is there anything I can help you with?” If they’re not a connection, then send a note saying, “Hi, I noticed you recently visited my profile.

8. Search with Advanced Filters

One of the best features of a LinkedIn premium account is being able to use advanced filters in the search. Not only can you search by company and relationship, but premium advanced search allows you to search by function, seniority level and company size.

9. Connect with Twitter

Chances if you are pretty active on Twitter. If you are, you can amplify simply by connecting Twitter to LinkedIn. So that every Twitter update will be reported to your LinkedIn followers.

10. Publish Articles

We promote our guest contributions on LinkedIn and engage with a prospect by asking for feedback on the content. If you utilize LinkedIn, you will provide more value and ultimately form stronger relationships.

Key success factor for plan implementation in IT

By 
Nived,

Appropriate usage of an arrangement will have considerable effect on the achievement of an association. The components of an arrangement that must be broke down incorporate the goals, key issues and group inspiration. Amid the underlying arranging stage, you ought to set quantifiable targets that can be checked, and give a methods for altering the arrangement to protect full usage of your venture.

Targets

The initial phase in examining the achievement calculates you will likely recognize the destinations of your venture. A target just recognizes, in quantifiable terms, what you are wanting to achieve. For instance, the target of a calamity reaction exercise might be to distinguish the part of all the people on call that are accessible to react to a risky synthetic spill. In this situation, you ought to have the capacity to examine the capacity of specialists on call for spare lives, and restrain harm to the earth.

Key Issues

The following stride in investigating the key achievement elements of you will probably recognize what issues may impede accomplishing your destinations. Issues that can agitate your arrangements incorporates deficient assets, absence of qualified individuals or off base market anticipating. A fitting methodology of recognizing and investigating issues that may bring about misfortunes is to create groups accused of the duty to take a gander at the arrangement from each conceivable point. After each conceivable trouble has been recognized, you ought to have the capacity to marshal the assets to meet each test.

Group Motivation

The key motivational issues for executing your arrangement are to ensure the goals are clear to each colleague, build up and keep up a reasonable concentration all through the procedure and help each colleague take responsibility for plan. Each colleague must have the capacity to perceive how their commitment will be esteemed, and what the prizes are for dynamic support in the arrangement. Your arrangement won't succeed if colleagues are not dedicated to conquering each test and hindrance on the way to achievement.

Checking Progress

As your arrangement advances, there ought to be checkpoints to screen and break down advance being made toward consummation of the venture. As the advance at every checkpoint is examined, amendments ought to be made to guarantee your venture meets the destinations that were set up in the start of the procedure. A careful follow-up assessment toward the finishing of your venture will permit you to examine which components were to key to your arrangement's prosperity.

Appropriate usage of an arrangement will have considerable effect on the achievement of an association. The components of an arrangement that must be broke down incorporate the goals, key issues and group inspiration. Amid the underlying arranging stage, you ought to set quantifiable targets that can be checked, and give a methods for altering the arrangement to protect full usage of your venture.

Targets

The initial phase in examining the achievement calculates you will likely recognize the destinations of your venture. A target just recognizes, in quantifiable terms, what you are wanting to achieve. For instance, the target of a calamity reaction exercise might be to distinguish the part of all the people on call that are accessible to react to a risky synthetic spill. In this situation, you ought to have the capacity to examine the capacity of specialists on call for spare lives, and restrain harm to the earth.

Key Issues

The following stride in investigating the key achievement elements of you will probably recognize what issues may impede accomplishing your destinations. Issues that can agitate your arrangements incorporates deficient assets, absence of qualified individuals or off base market anticipating. A fitting methodology of recognizing and investigating issues that may bring about misfortunes is to create groups accused of the duty to take a gander at the arrangement from each conceivable point. After each conceivable trouble has been recognized, you ought to have the capacity to marshal the assets to meet each test.

Group Motivation

The key motivational issues for executing your arrangement are to ensure the goals are clear to each colleague, build up and keep up a reasonable concentration all through the procedure and help each colleague take responsibility for plan. Each colleague must have the capacity to perceive how their commitment will be esteemed, and what the prizes are for dynamic support in the arrangement. Your arrangement won't succeed if colleagues are not dedicated to conquering each test and hindrance on the way to achievement.

Checking Progress

As your arrangement advances, there ought to be checkpoints to screen and break down advance being made toward consummation of the venture. As the advance at every checkpoint is examined, amendments ought to be made to guarantee your venture meets the destinations that were set up in the start of the procedure. A careful follow-up assessment toward the finishing of your venture will permit you to examine which components were to key to your arrangement's prosperity.

Keep up to date yourself on Front End Technologies

By,
Ashwini
                        

The web is rapidly going to change the Universe.  An important part of our job as front- end developers which keeping up to date & staying close to new tools, trends and workflows.

Hundred blog posts and articles are published every day but there is no way you can read all of them.I think you should have a strategy to keep up to date so I have created this recipe.

Follow the Simple Steps:

1. Follow cool people.
2. Find the best sources.
3. Attend conferences.
4. Get your own sources.

• FOLLOW COOL PEOPLE:-
Front - end leaders help you to stay on top of relevant news and trends.They are aware and they work on a specific topic.
Twitter can be a great place to find people who know the technologies.

• FIND THE BEST SOURCES :-
Around the web there is lots of useful information about front-end news and trends but sometime it is too hard to find & read all of them. It is a mess & you will go crazy!
We have put together the best sources about news & trends in the front-end world which helps us a lot.

• ATTEND CONFERENCES:-
Thousands of developers attend conferences to promote the latest technologies, share ideas, thoughts or experiences and learn from others. They discuss the best practices, standards and trends.
You should participate in order to meet such people and organizations who do what you want to do in better way.

• GET YOUR OWN SOURCES:-
It is really important that you find your own, unique way to be up to date. See how the professionals do such great tasks.