SEO Stands for “Search Engine Optimization”. It is the methodology of strategies, techniques and tactics used to increase the amount of visitors to website by obtaining a high-ranking placement in the search results page of a search engine (SERP) – it includes Google search engine, Bing search engine, Yahoo search engine and other search engines.
White Hat SEO is the opposite of Black Hat SEO. Generally, White Hat SEO refers to any practice that improves your search performance on search engine results page i.e.SERP while maintaining the integrity of your website and staying within the search engine’s terms of service. These tactics stay within the bounds as defined by Google.
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