Tuesday, 13 October 2015

WORD OF MOUTH MARKETING- Element of Digital Marketing


Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. It includes buzz, viral, blog, emotional and social media marketing.
Word Of Mouth has different types:

  1.  Educating people about your products and services
  2.  Identifying people most likely to share their opinions
  3.  Providing tools that make it easier to share information
  4.  Studying how, where, and when opinions are being shared
  5. Listening and responding to supporters, detractors, and neutrals

The categories of WOM marketing:

The main categories of WOM give a practical checklist of thinking through which WOM activities you can and could apply in future.
1. Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.
2. Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.
3. Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand; providing tools, content, and information to support those communities.
4. Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals.
5. Influencer Marketing: Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.
6. Cause Marketing: Supporting social causes to earn respect and support from people who feel strongly about the cause.
7. Conversation Creation: Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity.  8. Brand Blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.