by,
Adishree
Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. It includes buzz, viral, blog, emotional and social media marketing.
Word Of Mouth has different types:
The categories of WOM marketing:
The main categories of WOM give a practical checklist of thinking through which WOM activities you can and could apply in future.
1. Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.
Adishree
Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. It includes buzz, viral, blog, emotional and social media marketing.
Word Of Mouth has different types:
- Educating people about your products and services
- Identifying people most likely to share their opinions
- Providing tools that make it easier to share information
- Studying how, where, and when opinions are being shared
- Listening and responding to supporters, detractors, and neutrals
The categories of WOM marketing:
The main categories of WOM give a practical checklist of thinking through which WOM activities you can and could apply in future.
1. Buzz Marketing: Using high-profile entertainment or news to get people to talk about your brand.
2. Viral Marketing: Creating entertaining or informative messages that are designed to be passed along in an exponential fashion, often electronically or by email.
3. Community Marketing: Forming or supporting niche communities that are likely to share interests about the brand; providing tools, content, and information to support those communities.
4. Product Seeding: Placing the right product into the right hands at the right time, providing information or samples to influential individuals.
5. Influencer Marketing: Identifying key communities and opinion leaders who are likely to talk about products and have the ability to influence the opinions of others.
6. Cause Marketing: Supporting social causes to earn respect and support from people who feel strongly about the cause.
7. Conversation Creation: Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity. 8. Brand Blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.
7. Conversation Creation: Interesting or fun advertising, emails, catch phrases, entertainment, or promotions designed to start word of mouth activity. 8. Brand Blogging: Creating blogs and participating in the blogosphere, in the spirit of open, transparent communications; sharing information of value that the blog community may talk about.
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