Google Algorithm Updates

By,

Chaitali

We all are aware of Google search engine has a long history of its famous algorithm updates,search index changes and refreshes.

Most important resources for search marketers:

1.Google Hummingbird Update

2.Google Mobile Friendly Update

3.Google Panda Update

4.Google Penguin Update

5.Google Pigeon Update

6.Google Payday Update

7.Google Pirate Update

8.Google EMD (Exact Match Domain) Update

9.Google Top Heavy Update

1.Google Hummingbird Update:

This updates name comes from being “precise and fast” and is designed to better focus on the meaning behind the words.Hummingbird is specially designed to apply the meaning technology to billions of pages all across the web.So in addition to Knowledge Graph fact which may bring back better results in web ranking.

2.Google Mobile Friendly Update:

The mobile-friendly  update is also called as mobilegeddon ranking algorithm that's designed to give a boost to mobile-friendly  or like mobilegeddon pages in Google's mobile search results. This change made by google was so significant that the date it happened is being referred to by a variety of names  like mobilegeddon,but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse.The best way is to prepare and test that Google considers your web pages to be mobile friendly by using its Mobile-Friendly Test tool.

3.Google Panda Update:

This update is basically a search filter which is meant to stop websites with poor quality content from working their way into Google’s top search results.The google’s panda update is updated from time-to-time.When this happens,websites previously hit may escape, if they have made the right changes. The panda may also catch websites that escaped before. A refresh also means “false positives” might get released.

4.Google Penguin Update:

The Penguin Update catches websites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.When a xPenguin Update was released, websites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings.

5. Google Pigeon Update:

Google pigeon is basically launched for U.S. The “Pigeon Update” is a google’s algorithm to provide more useful,relevant and accurate local search results that are tied more closely to traditional web search ranking signals.New algorithm helps to improve their distance and also location ranking parameters.

6.Google Payday Update:

This  “Payday Update”was a new algorithm which is targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.

7.Google Pirate Update:

This update is basically designed to prevent websites with many copyright infringement reports, as its filed through Google’s DMCA system,from ranking well in Google’s listings. The filter is periodically updated. When this websites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites that escaped being caught before, plus it may release “false positives” that were caught.

8.Google EMD(Exact Match Domain )Update:

This update is to prevent poor quality websites from ranking well simply as they had words that match search terms in their domains names.So when a fresh EMD update happens websites that have improved their content may regain good rankings on search engine.

So new websites with poor content or else those previously missed by exact match domain may get caught.

9.Google Top Heavy Update:

The Google’s Top Heavy update means to prevent websites that were “top heavy” with some ads from ranking well in its listings.The Top Heavy is periodically updated.So when a fresh Top Heavy Update happens,websites that have removed excessive ads may regain lost rankings in search engine. New websites deemed too “top heavy” may get caught.

primary thing that these folks do is investigate and unite the data given by clients, IT experts, administrators, and individuals from the staff. Once that is done, the investigator would make sense of what the partners really need and after that encourage correspondence between different authoritative units. The expert assumes