Good presentations are uncommon, but are rare as hen’s teeth. That's because, when it comes to presentations, the jump from good to great is larger than the jump from bad to good. Features for great presentation are:
They contain graphics, images, and facts in such a way that they're easy to remember. A week later, your audience can remember much of what you said.
They bring the audience members to the point where they make a buying decision: either a final decision or an interim one.
Each piece of data is thoroughly fact-checked, accurate, and never misleading. Good presentations provide honest data in an honest way.
. Any information that's not 100 percent relevant is stripped away, including information noise such as fancy slide work. What's left is only that information that drives toward a decision.
Unlike facts, speak to the heart, and every good presentation uses stories to illustrate points and to help people make an emotional connection to the message.
Rather than containing stories, great presentations take the audience through an emotional journey that creates a reason to decide right here, right now.