The psychology of colour is based on the mental and the emotional effects colours have on sighted people in all the facets of life. There are some very subjective pieces to psychology of colour as well as some more accepted and proven elements. There will also be variations in interpretation, meaning, and also the perception between different cultures.
Colours have deep subliminal meanings that affect our thinking and rational. They have symbolic meaning that changes amongst different cultures and different countries. We always face with colour choices all the time. The first crucial decision of the day usually comes in the morning when deciding what we should wear. Often times we will choose our clothes based on the colour of the mood we are feeling or wish to portray that particular day. Even more important than choice of wardrobe is the colour selection for your brand or your website. Colour research and planning is a vital part of the designing process. Before you begin a design you must choose the appropriate colours that are effective in enforcing the brand, message and overall tone.
Colours are a part of our pop-culture and tradition. We associate our favourite sports team by their team colours. Red Sox, White Sox, Cleveland Browns, Duke Blue Devils are among a few teams to incorporate a colour into their names. Colours have become a part of our day to day vocabulary; "Canary Yellow" "Carolina Blue" "John Deere Green" "Fire Engine Red."
There are the three primary colours of Red, Blue and Yellow. Then there are secondary colours also of Green, Orange and Purple. Additionally, there are Tertiary colours that are combinations of the first two of the sets. Complimentary colours are opposite each other on the colour wheel and often evoke the feelings of excitement. Analogous colours are those that are close to each other on the colour of wheel. These give a particular feeling whether it be warm and cosy or cold and depressing.
There are many different technical aspects when it comes to working with colours. In the print world Pantone and CMYK are the colour formats, while online RGB and Hexadecimal is the medium. Because of this it is important that both the web and graphic designers work closely on the colour process to make sure their colours transfer smoothly from one medium to another. A colour may look one way on a particular screen but when the printed out it looks totally different. It is important to come up with a colour palate listing all of the different colour codes that will ensure a unified colour scheme throughout print and web.
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