Digital Marketing vs Internet Marketing

By,
Prahalad

Digital Marketing <> Internet Marketing

-What differ digital marketing from internet marketing?
“Digital Marketing & Internet Marketing are those two words which  often seem identical, but they make a great difference.”

 

Digital marketing:-
Digital marketing is very broad term that describes a marketing processes that utilizes digital channels to promote a product, a service or build a digital brand.  Digital marketing has becomes in picture from traditional marketing and the transition from paper and newspaper ads to Facebook and Page Per Click campaigns.

Digital media is so widespread that consumers have access to information any time whenever needed and any place they want. The marketing strategies are very much changed With advent of various digital sources. Now marketing and promotions is no more limited to the traditional sources.

The channels which can be utilized in digital marketing include:

1. SEO – is a process of improving the visibility of a website on organic search engine result pages.
2. Video marketing
3. Pay per click campaigns
4. Web sites
5. Social media platforms
6. Web TV

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