Saturday 1 April 2017

Alexa Ranking

By,
Chaitali

Alexa Ranking - A Web Site Monetization Strategy?
Now-a-days all businesses that have taken up online marketing,so aim at improving their conversion rate.
So now, there are different ways of attracting targeted traffic for your website. Some go for a good place in the SERPs, others like to know that their site receives heavy traffic on the search engine. Either way, everybody have this goal of achieving financial success.





So scoring high ranking with Google search engine.It may seem to certain business people the only way to make themselves known and thus reaching their goal,so there are others that think that a good place in the Alexa ranking system might benefit them just as well to there website.


What is Alexa Ranking?
               This is a ranking system set by alexa.com. Its a subsidiary of amazon.com.It is basically audits and makes public the frequency of visits on various Web sites. The page rank algorithm according to which Alexa traffic ranking is calculated, is simple. It is based on the amount of traffic recorded by the user that have the Alexa toolbar installed over a period of three months.
              This alexa traffic is based on such parameters as reach and page views. Basically the reach refers to the number of Alexa users who visit a particular site in one day. The page view, as its name shows, is the number of times a particular page (URL) is viewed by Alexa users. Alexa.com makes it clear though that, if a particular user visits the same URL multiple times on the same day, all those visits will be counted as one user.
               The first step of the alexa ranking process is calculating the reach and number of page views for all the sites on the Web on a daily basis. Alexa ranking is obtained by performing the geometric mean of reach and page views, averaged over a predefined period of time (three months).


How Alexa Ranking Works ?
                    It's quite easy to get started with how to download the toolbar. All you have to do is visit the alexa.com site and download (and install) the Alexa toolbar.This Alexa toolbar basically offers a search function but it mainly displays the page rank of the visited website, as well as the websites that have been visited by Web surfers that are linked in some way to the site being visited.
                  The alexa toolbar displays information,but it also sends data to the central server.Time you visit your Web page via Browser (be it Chrome or Firefox) that has the alexa toolbar installed, information is sent to the server indicating your IP and the page you are visiting. Such data is gathered from all the Websites users who have the Alexa toolbar.
                 With Alexa toolbar, the smaller the numerical ranking, the better. Most people say that if you manage to make it in the top 100,000, it is a sign that your website enjoys quite heavy traffic.


Improve Your Websites Alexa Ranking:
•Download and install the Alexa toolbar and then surf your own website.

•Place the Alexa toolbar widget on your Website. It will entice the visitors to check out, and you know,each and every click counts.

•Write useful and quality content, mostly it should be like webmaster-related. Promote it on webmaster and also on social networking websites(Facebook,Google plus,Twitter). Basically the idea is to get as many computer and as many Internet savvy people as possible to visit your website.

•Write posts on your blogs and articles about Alexa ranking. You will get backlinks to your webpage that will help you to improve your ranking.

•Try to put your articles on such social networking sites as digg.com,www.stumbleupon.com

•Optimize your website (or relevant webpages of it) for Alexa related keywords.

•Whenever you post on webmaster forums, include your website's URL in your signature. It is very likely that most webmasters have the toolbar installed, and there's a great probability that they'll visit your site.

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