Friday, 28 April 2017

Off Page SEO

By,
Ashwini

In the search engine results page (SERPs), Off- page SEO techniques are used to improve the position. In general, off Page SEO has to do with promotion methods –ranking a website higher in the search results.


 What is SEO?
SEO is very important for getting high quality visitors from search, and it’s also a way to improve the user-friendliness of your website and increase its credibility.
Search engines are uses complex algorithms to determine which page include to their index and in which order to show these pages in the search results.

SEO has two major components:
1.On page
2.Off page

 1)On Page SEO:-
    The most important On-Page SEO tips are as follows
    •titles with descriptions
    •Optimized Proper defined URL Structures
    •Formatting Text(by using h1,h2,bold etc)
    •Optimized Images(proper image name, image size)
    •Fast loading pages
    •Mobile Friendly pages
    •Fresh content with Top quality (Most important for SEO)

2)Off Page SEO:-
   Off page SEO is different from On Page SEO. The most important are:
   •Link Building
   •Marketing of Social Media
   •Social bookmarking

Why Off-Page SEO important:
Search engines trying help to find a way to return the best results to the searcher. To achieve this, they take account into on-site SEO factors and off-page SEO factors.
Off page SEO gives them a very good indication on how the World (other websites and users) perceive the particular website.

 Benefits of ‘off-site SEO’ to website owners:

 •Rank increasing – The website will rank higher in the SERPs

 •Page Rank Increasing– Page rank is a number between 0 and 10 which indicates the importance of a website in the eyes of Google.  Page rank today is only one out of the 250 factors that Google is using to rank websites.

 •More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits and more social media mentions.

 •Link Building-
Basically by building external links to our website, we are trying to gather as many ‘votes’ as we can, so that we can bypass our competitors and rank higher.

 •Blog Directories – something look likes yellow pages but each entry had a link pointing to a website.

 •Forum Signature – Many people were commenting on forums for the purpose of sole to getting a link back to their website.

 •Comment link – The same concept as forum signatures where we would comment on some other website or blog in order to get a link back.

 •Article Directories – By publishing our articles in article directories we could get a link back to our website

 •Link exchange schemes – Instead of trying to publish content we could get in touch with other webmasters and exchange links.

 •To “follow” or “nofollow”–In order to give webmasters a way to link to a website without passing any ‘link juice’, for example in the case of ads, search engines introduced what is known as the “nofollow” link.

 •Social Media–Social media is part of ‘off-site SEO’ and if you think about it, it’s also a form of link building. It should be noted that almost all of the links we get from social media sites are “nofollow” but this does not mean that they do not have any value.

Conclusion:
Off-page SEO is as important as on-site SEO. If we want our SEO campaigns to be successful we have to do both. When thinking about link building doesn’t take the easy way, but try to get links from hard-to-get places. The more difficult is to get a link, the more value it has.
In the past, we could easily get thousands of links and rank higher but nowadays we have to do more than that.  Our advice is to forget about link building all together and put all our efforts in making a great website.