Tuesday, 30 December 2014

CPM Vs. CPC Advertising Model for Your Website

by Ziuby

CPM (COST PER MILE) is a per mile based advertising model which pays per thousand impressions. If you have online service website that has regular direct visitors then your website does not get much clicks on the advertisement links. So in that case you can use CPM advertising Model to monetize your website. On the other hand if any website gets more traffic from search engines then the chances of clicking on the advertising links are more. So if your website gets more traffic from search engines then it is good to use CPC (COST PER CLICK) based advertising model.

If your website gets mixed visitors that is equally from search engines and direct visitors then you should consider using both CPM and CPC advertising model on your website. Which model gets more revenue?

CPC advertising model generates more revenue than the CPM for a small scale website or blog. On the other hand large scale websites or blogs can generate more from the CPM based advertising model than the CPC model. It purely depends on the popularity of the website and some other factors like type of visitors, type of traffic, visitors region etc.